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jed-woodcock
Jed Woodcock is Director of Product at Beyonk. Jed joined in 2023 as Product Owner and progressed through Product Manager and Head of Product into the current role. Before Beyonk, Jed spent seven years at a booking platform for sports and leisure facilities, moving from operations into product, and also founded a football venture. Jed joins calls with operators and attends industry events such as NAFDMA. Jed writes about the practical questions attractions raise, from whether farms need waivers to tracking which marketing works and the risks of AI-written content.
Oct 22, 2026 01:20 PM
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jasmine-mitchell
Jasmine Mitchell is an Account Manager at Beyonk. Jasmine joined in 2025 in customer support and moved into account management in 2026. Before Beyonk, Jasmine worked in guest-facing travel and hospitality roles, including at a five-star hotel in Val-d’Isère, handling reservations, check-ins and ski pass and lesson sales. Jasmine writes about how children’s play centres can turn website visitors into bookings, build loyalty with families and cut down on admin.
Oct 22, 2026 01:20 PM
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jem-pauley
Jem Pauley is Chief Operating Officer at Beyonk. Jem joined in 2024 as Head of Operations, took on customer success as well in 2025, and became COO later that year. Before Beyonk, Jem spent nearly six years at a recruitment partner for tech companies. There Jem rose to Head of Operations after hiring sales, marketing and customer success teams for martech and cyber security businesses. Jem writes about getting attractions ready for their busiest months.
Oct 22, 2026 01:26 PM
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emma-latham
Emma Latham is a Senior Customer Success Manager at Beyonk and has worked with Beyonk’s clients since 2022. Emma’s experience in the visitor economy goes back further. As Membership Manager at a county destination marketing organisation, Emma brought in over 100 new members in 12 months. Before that, Emma ran a yoga retreat business in Bali, managing everything from bookings to delivery across 25 retreats. Emma writes many of Beyonk’s monthly Boost your bookings guides, turning seasonal demand, pricing and policy changes into practical steps for operators.
Oct 22, 2026 01:21 PM
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anneka-wells
Anneka Wells is Marketing Manager at Beyonk, having joined in 2024 as a Visitor Attraction Growth Specialist. Before Beyonk, Anneka spent four years at a payments technology company, progressing from marketing assistant to Marketing Lead. Anneka started out with a PR placement at a global entertainment company, working on a major franchise anniversary campaign. Anneka introduces new Beyonk features such as email marketing and the weather insights dashboard, and writes about what younger visitors expect and how attractions can use visitor content and location data in their marketing.
Oct 22, 2026 01:21 PM
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bert-pauw
Bert Pauw is Go-to-Market Lead at Beyonk. Bert joined in 2025 as a Visitor Attraction Growth Specialist and moved through Marketing Lead into the current role. Before Beyonk, Bert spent two years in marketing at a booking platform for sports and leisure facilities, and three years as a Brand Manager in Cape Town, running SEO, PPC, social, events and athlete partnerships. Bert’s guides explain what booking software should do for each type of attraction, from wildlife parks and falconry centres to pumpkin farms, and how Beyonk compares with the alternatives.
Oct 22, 2026 01:21 PM
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